Meet the colourful jewellery brand that's taken over TikTok, sold out on King's Road, and landed its founder on Forbes 30 Under 30 — all built from £400 and a lot of heart.

Bijoux De Mimi makes bold, playful jewellery designed for real life. Every piece in the 2026 collection is fully waterproof — wear it in the shower, at the beach, or on a night out without a second thought. No taking it off. No overthinking.

From stacking necklaces and huggie earrings to colourful rings and bracelets, each design comes in Bijoux's signature colour-ways: crystal, blue, pink, green, turquoise, and rainbow. Built for mixing, matching, and layering however feels right to you.