Meet the colourful jewellery brand that's taken over TikTok, sold out on the King's Road, and landed its teenage founder on Forbes 30 Under 30 — all built from £400 and a bedroom studio during lockdown.
Bijoux De Mimi is bold, playful jewellery designed for real life. Every piece is fully waterproof — wear it in the shower, at the beach, on holiday, or on a night out without a second thought. No taking it off. No overthinking. Just wear it.
From the Evie Crystal Huggie Earrings (£22.50) and Molly Stud Earrings (from £20.50) to the Etalie Charm Necklaces (£55.50), India Droplet Necklaces (£35.50), Amelia Star Bangles (£35.50) and the Madeleine Hand Chain (£27.50) — the collection spans earrings, necklaces, bracelets and hand chains in crystal, blue, pink, green, turquoise and rainbow colourways. Designed for mixing, matching and layering however feels right to you.
Over 100,000 customers and 250,000+ pieces sold worldwide, and the brand is still independently owned and growing fast.
Why shop Bijoux De Mimi at Penman:
Official UK stockist — every piece 100% authentic
Fully waterproof — electroplated on a hypoallergenic base, safe for sensitive skin
Perfect for gifting — compact, colourful and beautifully packaged
Prices from £15.50 to £55.50
Free UK delivery on orders over £75
Order by 3pm for next-day delivery
In store at our Spalding boutique — established since 1998